Recognising the power of digital, Bauer Media has appointed Monique Harris as head of digital commercial strategy.
Harris has founded and built her own company, Tempest Media, as well as online women’s site SHESAID.com.au. Most recently, Harris was employed as MJ Media’s digital sales and marketing consultant in the UK.
According to Mumbrella, Harris will be responsible for maximising the content opportunities around Bauer Media’s consumer brands, as well as channelling the commercial success of new digital-led products.
“Monique’s appointment is a great win for Bauer as we continue to invest in and grow our brand and content communities. Her wealth of knowledge and experience in developing successful and impactful digital strategy that connects with Australian women will place Bauer Media in good stead as we continue to evolve our digital footprint targeting this powerful demographic,” says Bauer Media director of sales Tony Kendall.
Harris adds: “The opportunity to work with Bauer Media on expanding their in-house digital capabilities and capitalising on the best women’s magazine brands in Australia is one of the most exciting digital developments from an advertising and publishing perspective in Australia right now. I look forward to driving the commercial success for Bauer Media and its clients.”
Image: Smallshopstudio.com
