Earlier this week Tribe Dynamics – a U.S. based marketing agency – released a report revealing the top earning beauty brands through digital media.
Leading the pack was Anastasia Beverly Hills, who’s earned media value in cosmetics was the highest. The brand recorded a $US64.5 million in earned media value* – a 21 per cent increase YoY.
Second was M.A.C Cosmetics with $US54.8 million earned media value – a 19 per cent YoY increase; and third was Morphe with $US42.7 million in earned media value.
The rest of the top beauty brands making the most revenue through digital media are:
- Too Faced – $US30.4 million
- Maybelline New York – $US26.4 million
- Tatcha – $US4.9 million (a 139 per cent YoY increase)
- Farsali with $US3.4 million
- LUSH with $US3.1 million
- Olay – $US2.7 million (65 per cent YoY increase)
- Sol De Janeiro – $US2.7 million (528 per cent YoY increase)
- CLINIQUE – $US2.6 million (85 per cent YoY increase)
- Drunk Elephant – $US2.2 million (61 per cent YoY increase)
- Brazilian Bond Builder – $US6.2 million (22 per cent YoY increase)
- Olaplex – $US5.4 million (25 per cent YoY increase)
- Redken – $US4.7 million (33 per cent YoY increase)
- Matrix – $US3.8 million (373 per cent YoY increase)
- Pantene – $US3.1 million (30 per cent YoY increase)
*Earned media value (or free media) refers to publicity gained through promotional efforts other than paid media advertising.
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