EdwardsAndCo announces exciting expansion

EdwardsAndCo has shared an exciting business update, announcing its MECCA MANES blow dry bar is now becoming a full spectrum hair concept, bringing 'Future-Proof Colour' to the largest beauty store in the Southern Hemisphere.

First launching in 2021 on the basement level, the blow dry bar has gone from strength to strength, leading EdwardsAndCo founder, director and colourist, Jaye Edwards, to officially launch the space as a full spectrum hair concept, moving it up to level one. 

The salon will now offer full colour, cut and styling services, inline with the full EdwardsAndCo offering. 

"I have always pushed the boundaries to ensure EdwardsAndCo is the leader in Australian hair, so having the chance to partner with the leader in Australian beauty was incredible," said Edwards.

"Elevating the space after just one year is an amazing feeling. At its heart, EdwardsAndCo is a colour salon, so being able to bring our signature 'Future-Proof Colour' to the space is an exciting next step." 

MECCA MANES is EdwardsAndCo's eighth salon across Australia, and features two basins, six chairs and four MECCA makeup stations, offering clients a full spectrum of beauty services.

The salon will open Tuesday to Saturday, operating from 10am - 6pm, and on Thursdays, 12pm - 9pm. 

All services are complimented by the full range of Jaye Edward's own, Jaye Haircare, products, which are officially available for purchase in store at MECCA and online, here.

Image credit: Supplied