Continuing the expansion of the brand’s digital footprint, Elizabeth Arden recently unveiled new multi‐platform digital campaign "From the Desk of Liz Arden". The campaign pays homage to the entrepreneurial and inspirational voice of the brand’s eponymous founder and provides a fresh, personalised, behind-the-scenes consumer experience, while showcasing the brand’s rich and storied New York-centric heritage.
Through a fictional character, Liz Arden, the brand’s new digital voice will personify the company and bring the spirit of its founder to life in a modern, fashion-forward way. The fictional Arden will offer insider brand perspective while giving fans direct access to her inner circle and business-minded yet cheeky attitude, all set against the backdrop of New York City.
“Elizabeth Arden started her business as a dedicated advocate for women and as an innovative trailblazer, bringing cutting‐edge products and services to market. Following in her footsteps, we are changing the way women discover and experience our brand in the digital ecosystem,” explains brand president JuE Wong.
“Elizabeth Arden refused to conform to society’s expectations or perceived limitations of women. It was important for us to create a campaign that showcases the impact ambitious women can make on the world and inspires other women to do the same. We are excited to partner with these trailblazing women, who are leading by example, and look forward to introducing you to additional inspiring women throughout the campaign.”
For the launch, Elizabeth Arden partnered with comedian Chelsea Handler, fashion icon Iris Apfel, DJ Mia Moretti and style blogger Gabi Fresh. The campaign also features supermodel and Elizabeth Arden brand ambassador Karlina Caune and fashion designer and Elizabeth Arden style director Shoshanna Gruss.
