Huda Kattan, founder and co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of her brand.
The news marks the conclusion of Huda Beauty's eight-year partnership with TSG Consumer Partners, who acquired a minority stake in the company in 2017.
With this move, Huda Beauty is a fully independent company, becoming one of the rare founder-fully-owned brands in the beauty space.
"Taking back full ownership of Huda Beauty is a deeply very important moment for me," said Kattan.
"It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself."
"This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way," she said.
With Kattan now at the helm as the sole owner, and her husband, Christopher Goncalo, serving alongside her as co-CEO, and her sister, Alya Kattan leading social strategy, the company looks forward to an exciting future of bold product launches, deeper community engagement, and continued industry disruption.
Huda Beauty also recently topped the Cosmetify Beauty Index top 50 hottest brands for Q1 2025, as BD reported here. Its unparalleled mix of legacy influence, cult-product virality and an unmatched collective follower scale of over 67 million took the brand to top place.
You can shop Huda Beauty via Sephora, here.
Image credit: Supplied/Huda Beauty
