Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords and most read articles, and May was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for May.
Top five news stories:
1. Charlotte Tilbury announces exciting Australian first
2. Hailey Bieber’s Rhode to launch in Sephora
3. Australian Fashion Week backstage beauty reports hub
4. Jones Road Beauty launches in Australia
5. Japanese beauty trends in 2025
Top branded search terms:
1. IKKARI
2. Jo Malone London
3. Hawaiian Tropic®
4. Aesop
5. Burt's Bees
6. Nature's Way
7. Armani Beauty
8. Byredo
9. Estée Lauder
10. LUSH
Top non-branded search terms:
1. Are Media
2. Chemist Warehouse
3. Gold Coast Magazine
4. Affiliate
5. AFW
6. Backstage report
7. Esquire
8. Men’s Health
9. Brown mascara
10. The Daily Mail
*SOURCE: GOOGLE ANALYTICS May 1 - 31, 2025
Header image credit: Getty
