L'OCCITANE files for bankruptcy

The L'OCCITANE U.S. arm has officially filed for bankruptcy, with plans to close 23 of its stores.

According to reports by WWD, the business cited declines in brick-and-mortar sales and the ongoing coronavirus pandemic as the reasons for the filing.

“Like most retailers in the United States, the debtor has been impacted by the COVID-19 pandemic, which has significantly limited retail operations throughout the country and suppressed consumer willingness to shop in person,” L'OCCITANE regional managing director, Yann Tanini wrote in a declaration for the court.

“Even prior to the pandemic, the debtor was experiencing a decline in sales revenue from its brick-and-mortar boutiques, while its e-commerce revenue has dramatically increased.”

A hearing on L'OCCITANE first-day motions is scheduled for January 28, 2021.