Direct selling company reported a record breaking 15 per cent increase in sales for 2011 as an increasing number of women start their own business with the brand.
Our independent sales force is more diverse and more women from Gen Y are joining Mary Kay,” says Mary Kay vice president of US marketing Yvette Franco who attributes the strong sales to the company’s long-standing appeal and the business’ flexibility, according to CosmeticsDesign.
In Australia, the trend is being mimicked: We are seeing an increase in attracting younger consultants,” confirms Mary Kay Cosmetics sales and marketing director Jenny Bray.
The Mary Kay business opportunity is an attractive income opportunity particularly for young mothers returning to work with family commitments that are looking for that work/life balance and flexibility of being able to earn an income whilst maintain family life,” says Bray.
We see a particular strength in regional areas of Australia where there are less retail and entertainment options available. Having our ‘Beauty comes to you’ philosophy is relevant today to all women in both regional and metropolitan areas where our Mary Kay independent beauty consultants are able to provide targeted and personalised beauty solutions to customers in their local areas.”
From January 8 to 14, Mary Kay is hosting more than 10,000 independent beauty consultants at its annual Leadership Conference at the Georgia World Congress Center in Atlanta.
