Morroccanoil has poached JuE Wong — former president of Elizabeth Arden — to join the company as CEO effective immediately.
The argan oil-infused beauty brand has tasked Wong with advancing Moroccanoil’s profile as well as establishing the brand in the prestige beauty category.
In a statement, Wong said: “Moroccanoil is trailblazing the beauty industry through argan oil-infused innovation, and I'm thrilled to come on board at such an exciting time in the evolution of this iconic brand.
“I'm looking forward to implementing the next phase of our multi-pronged growth strategy through innovation, multi-media digital advancement and a creative omni-channel approach.”
Wong has also expressed her willingness to support co-founder Carmen Tal’s vision of reducing Moroccanoil’s carbon footprint: “I’m wholeheartedly committed to bringing to life Carmen's vision of becoming more environmentally-friendly and solidifying the brand's future as the global leader in oil-infused beauty."
