They’ve had a rewarding relationship spanning over 13 years, but at the end of the year, Maxted Thomas PR will part ways with NIVEA and NIVEA MEN - with Beiersdorf taking a different approach to its public relations.
“In our 22 years in business, NIVEA has been one of our longest standing clients. Working with Beiersdorf has been an incredible opportunity to execute some amazing events and campaigns over the years, constantly surprising and delighting media - with a definite highlight being NIVEA’s 100th anniversary in 2011,” says Maxted Thomas PR managing director Ian Thomas.
Beiersdorf general manager of marketing Julia Braun adds, “We have enjoyed a successful business partnership with Maxted Thomas PR for almost 14 years now. Maxted Thomas excelled in strong media relations on our behalf, closeness and understanding of our brands, as well as excellence in execution. We’d like to thank the team at Maxted Thomas for being such strong ambassadors for both NIVEA and NIVEA MEN.”
For further information on NIVEA, contact Lee Orellana on lee.orellana@beiersdorf.com.
Related Content:
