Oscar de la Renta fragrance deal locked in until 2031

Following strong sales growth, Inter Parfums and Oscar de la Renta have extended its licence agreement until 2031, according to reports by Cosmetics Business.

The luxury fashion brand has been working with Inter Parfums since 2013, and has seen multiple launches benefit from the partnership, including Gentleman, Oscar Velvet and Soft Blossom.

"Since we took over distribution of its [Oscar de la Renta] fragrance portfolio, we have launched several new fragrance families, including our newest, the Bella collection, and Oscar de la Renta has become one of most important brands within our US operations," said Inter Parfums Chairman and CEO, Jean Madar.

“Our strong sales growth has further validated our proven strategy of committing resources and knowledge to long-term partnerships with iconic pillars of fashion, such as Oscar de la Renta, to develop prestige fragrances that capture the essence of each brand."