Pedestrian founders exit business

Pedestrian Group has announced that founders, Chris Wirasinha and Oscar Martin, are departing the business. 

Mumbrella reports that the pair are leaving to "explore new ventures", however both will continue to work remotely on the site in advisory roles. They have been replaced by Nine’s previous director of sales for publishing, Matt Rowley, who has been appointed CEO of Pedestrian Group. 

Pedestrian was founded in 2005 and sold to Nine in 2014 for a rumoured $10 million. Last year, the media network purchased the remaining 40 per cent for just under $100m. 

Of his departure, Wirasinha said in a statement: “The last 14 years has been such a fun ride, the direct result of being able to share it with the phenomenal team of superstars who’ve been part of the story.

“We always wanted Pedestrian to leave a lasting legacy long beyond Oscar and myself, and now is the right time to hand the reins over to Matt and the team so that Pedestrian can continue to grow over the coming decades.”

Following Nine's additional purchase of Fairfax Media last year, a number of the latter's publishing assets are now sitting under the Pedestrian Group umbrella which Rowley will lead. This includes Allure Media titles Popsugar, Byrdie and Who What Wear.