With Roy Morgan yesterday releasing the latest Australian Magazine Print Readership and Cross-Platform Audience results, print magazines were seen to have a 0.8 per cent rise in sales compared to the 12 months to June 2015. When it came to the top 20 magazines for the year to June 2016, nine recorded an increased readership – including the top four: Coles Magazine, Fresh, Better Homes and Gardens, and Australian Women's Weekly.
Stand-out successes saw Yours’ readership increase by 17.9 per cent, GQ up 12.9 per cent, Vogue Australia up 3.1 per cent, and Frankie up 2.6 per cent. The Australian Women's Weekly remains the most read women's monthly magazine on 1.8 million readers, while Woman's Day continues to lead the weekly category on 1.4 million.
"Magazines now reach almost 12.5 million Australians aged 14+ in print form alone. Unlike for newspapers, print remains the dominant channel through which Australians interact with magazine titles. Among the 27 titles measured across both print and online, an average 70 per cent of audiences read the print issues," says Roy Morgan Research CEO Michele Levine.
The latest Roy Morgan readership results cement Bauer Media's position as the leading publisher for women – with the publishing house recording 34.7 per cent readership figures of all paid magazines read in Australia. Bauer's titles are read by more than 4.8 million women each month, with the publisher commanding the most read titles in six categories including: Major Weeklies, Bridal, Parenting, Homemaker, Men's Interest, and Motoring.
Bauer Media CEO Nick Chan reveals: “Bauer Media continues to connect more women with magazines than any other publisher. In addition, we have enjoyed yearly readership growth across a number of key brands and we maintain our leadership in a number of key categories.
“Our magazines are enjoyed by millions of people and are important in delivering on our strategy of engaging with audiences on the channels they choose to interact with. Across magazines, digital, social media and live experiences, our leading brands provide outstanding content for consumers and a variety of platforms for our commercial partners to connect with them.”
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