Following news in October that was being put on the chopping block, Total Beauty Network has announced it has acquired the luxury natural Australian brand.
Named as one of BRW’s fastest growing companies, Total Beauty Network has experienced growth of over 300 per cent in the last three years. The acquisition of INIKA adds to the company’s brand portfolio that already sees it owning and distributing Designer Brands and COLOUR by TBN cosmetics, as well as distributing White Sands haircare.
INIKA is such a unique brand and we are proud to have a brand of this calibre as part of the TBN family. It’s the perfect addition to our stable and INIKA will be another strong offering we can provide to our retail partners to drive customers into store,” says Total Beauty Network CEO Tony Rechtman.
With a worldwide cult following and a favourite in the beauty media, our strong channel will only increase the exposure and availability of these high quality cosmetics in Australia and overseas. The opportunities for INIKA are endless and at TBN we have the knowledge and team to implement a strong growth strategy for the brand.”
Since launching in 2006, INIKA has received countless awards and is now sold in more than 16 countries. TBN’s acquisition of INIKA Cosmetics is effective immediately.
