Bare Minerals names new global ambassador

Bare Minerals has announced tennis champion Naomi Osaka as its new global ambassador.

The Australian Open winner who represents Japan, will be the brand's Power of Good ambassador and the face of BAREPRO Foundation, a newly formulated, 35-shade range of its performance wear foundation line. 

The campaign, shot by Zoey Grossman at the Sheats-Goldstein residence overlooking LA, featured makeup by Bare Minerals global makeup artist, Nikki DeRoest.

Bare Minerals president Jill Scalamandre said of the appointment: “We chose Naomi not only because of her extraordinary athletic abilities and unmistakable passion for her craft, but also for the confidence, poise and perseverance she demonstrates on and off the court."

Osaka joins Letitia Wright, Hailey Bieber and Rosie Huntington-Whiteley as a brand spokesperson.