After years of wearing Armani gowns on countless red carpets, Cate Blanchett has made her relationship with Giorgio Armani official, signing on to be the face of the brand’s new women’s fragrance.
This is Blanchett’s first deal with a beauty brand since she signed on with SK-II back in 2004 – a partnership that’s still as strong today as it was back then. Armani obviously hasn’t taken on the deal $10.4 million deal lightly, either – the brand normally signs models for its upscale campaigns, with the exception of celebs such as the Beckhams, Megan Fox and Rihanna for its jeans and underwear campaigns.
Like most, I happen to adore Cate Blanchett. She’s talented and timeless, and best of all, she clearly doesn’t sell out to spruik just any old product. And her pickiness has obviously paid off, as is evident in this paycheck from Armani. It’s in stark contrast to the likes of the Kardashians, who seem to put their name (or even just the letter ‘K’) to just about anything. Even the star power of Brad Pitt can’t match the authenticity Cate seems to radiate – he was paid a little over $7 million to spruik Chanel No. 5, and coped a lot of flak as a result. Even the writers for Saturday Night Live couldn’t help but poke fun at Brad after that one.
Do you think there’s a limit to how much a star can endorse before they lose their value?