While Aussie actor, comedian and writer, Celeste Barber, may be best known for her hilarious celebrity impersonations and for using her platform to generously raise money for the 2019/2020 bushfires, WWD has revealed the star is now about to tick something else off her to-do-list: injecting some humour into the beauty world.
Barber has been unveiled as the latest ambassador for MCoBeauty, Australia’s leading luxe for less, cruelty-free beauty brand creating trend-focused makeup and beauty solutions for $30 or less.
“I’m so excited,” Barber said in a recent Instagram story, showing off some MCoBeauty products in a Woolworths store. “I have been mad for this brand for years. They’re all Australian, cruelty-free and vegan. I’ve loved the brand for so long and I’m pumped I get to work with them.”
Also speaking to Body+Soul, Barber revealed that when the brand’s CEO, Shelley Sullivan, asked her to be an ambassador, it was a clear no-brainer.
“I love that MCoBeauty products are super affordable,” she said. “You can buy them at the supermarket and they’re a fraction of the price of all the expensive luxury brands, but the quality is just as good.”
Sullivan herself added that she feels Barber “absolutely epitomises the brand.”
“She’s real, she’s extremely well liked. She tells it exactly how it is. Our tag is ‘bulls–t-free beauty.’ And she’s completely bulls–t-free. She ticked every box for us. She’s very honest. We do what we say, we provide quality products at that luxe for less price and the whole ethos around MCoBeauty is why spend this when you can pay that? That’s what she’s all about. She’s anti-Influencer. She’s a woman of the people.”
The campaign will be shot in a Sydney studio next week and has been designed to look like raw, user-generated content shot on Barber’s smartphone. And according to Barber, it’s not going to be serious. In fact, they have all been “cooking up some hilarious stuff."
“Women just want to see themselves reflected in the media they consume and they want to see what beauty products look like on everyday people,” Barber said. “Honestly, I just want to make people laugh and feel good about themselves.”
The campaign will appear on MCoBeauty’s and Barber’s social media channels, the MCoBeauty website, other digital channels, and point-of-sale material in all 995 supermarkets operated by Woolworths Group.