Dita Von Teese launches signature scent

Modern sex symbol Dita Von Teese is the latest celebrity venturing into the fragrance market, launching her debut fragrance later this year.

It’s a fragrance for everyone, and I’m really proud of the sophistication we reached both with the packaging and the fragrance,” Von Teese told WWD. There’s no fruity vanilla bullshit. I’m sorry, but you know what I mean? A lot of celebrity fragrances are fruit, vanilla, and I wanted something for grown-up girls.”

Von Teese said that while she hasn’t mastered the fragrance lingo yet, this one features a lot of luscious flowers – Bulgarian rose, tiare, peony – and there’s a lot of sexy wood”.

Developed in conjunction with Luxesse of Germany, the yet-to-be-named scent’s launch will coincide with the release of the burlesque star’s lingerie collection in Germany later this year. The rest of the world however will have to wait to catch a whiff of the perfume, which is launching internationally next year.