Rumours are swirling that Gwen Stefani’s beauty line, GXVE Beauty has shut down.
After four years in business, the brand's products are no longer listed for sale at Sephora US, despite still being able to shop via Sephora Australia here. Additionally, the brand's website is down, and its Instagram and TikTok accounts are no longer publicly available.
The label was developed with the founders of marketing firm Blended Strategy Group, Allison Statter and Sherry Jhawar, as reported by The Business of Fashion. It received funding from VC firm, New Theory Ventures, known for its investment in Selena Gomez’s Rare Beauty.
The news follows fellow celebrity beauty brands that have closed in recent times, including Drew Barrymore’s Flower Beauty in September 2025 and the liquidation of Kate Moss’ Cosmoss.
Shop GXVE Beauty via Sephora Australia here before it's too late.
Image credit: GXVE Beauty
