Australian beauty brand, MECCA MAX is once again taking pole position at the Formula 1 Qatar Airways Australian Grand Prix 2026, marking its third consecutive year trackside.
With demand accelerating each season, MECCA MAX is returning bigger and bolder, expanding its signature Beauty Pit Stop and unveiling fast-paced beauty that turns heads.
Fans can make a pit stop for complimentary express eye services, plus, for the first time, an extended MECCA MAX range will be available for sale trackside along with a lineup of limited-edition gifts.
"We’re thrilled to be back trackside for our third year at the Formula 1 Qatar Airways Australian Grand Prix 2026 – bigger, bolder, and with even more beauty for fans to experience," said MECCA-Maginations general manager, Alexandra Bokeyar.
"As a Victorian, female-founded brand, it’s incredibly special to show up for a community that has embraced us with such energy."
"With the largest share of female fans at any F1 race in the world, Melbourne continues to lead the way, and we’re proud to celebrate the growing presence of women in motorsport, and to back their influence in the sport."
"We’ll champion those fans with high-performance products, fast-paced artistry, and our most ambitious activation yet," said Bokeyar.
To celebrate the partnership MECCA MAX has created the Ready Set Zoom! limited-edition eye makeup value set ($58 at MECCA).
The set heroes the exclusive Zoom Zip Liner in shade Motor Oil – an auto-inspired purple-blue duo shimmer. Paired with three additional eye bestsellers (Zoom Shadow Stick in Pewter, Zoom Liner in Graphite and Wink Ink Super Mascara), the bundle is packaged in an exclusive co-branded Albert Park Circuit x MECCA MAX chrome cosmetic bag.
Commenting on the uniqueness of the Melbourne race and partnership, Australian Grand Prix Corporation chief commercial officer, Emma Pinwill added what makes Melbourne’s race unique is its ability to connect with fans beyond the track.
"We aim to create an event experience that is both inclusive and memorable," she said.
"In recent years, the Australian Grand Prix has consistently recorded some of the highest female attendances figures on the global Formula 1 calendar, with 46% of attendees in 2025 being female."
"Partnering with MECCA MAX, a Melbourne born and female-founded brand, feels especially meaningful and showcases the exciting direction motorsport is heading."
"The Formula 1 Australian Grand Prix is more than just a race; it’s a celebration of sport, fashion, art, entertainment, and everything else that makes our city so great," said Pinwill.
Catch the MECCA MAX Beauty Pit Stop Station at the Formula 1 Qatar Airways Australian Grand Prix 2026 Melbourne Junction precinct, open to fans of all ticket types from March 5th - 8th, 2026.
The limited-edition MECCA MAX Ready Set Zoom! value set retails for $58 (valued at $83) and is available to shop exclusively in store at MECCA and on mecca.com (Australia only).
Image credit: Supplied/MECCA MAX
