If you had previously asked us to name one celebrity who we’d love to see a beauty line from in 2020, it would hands down have been Jennifer Lopez. And now, the dream is becoming a reality.
The queen of glow announced on August 24th via her Instagram that she’ll be launching JLo Beauty, alongside a signature luminescent and bronzed selfie. The coy caption read:
"Sunset glow... #JLoBeauty coming soon"
Oooft. What a tease!
While details on what exactly the J-Lo Beauty line will consist of are slim (is it skin care? Makeup? There’s gotta be a gloss and highlighter right?), the 51-year-old has been dropping hints for a while.
In 2018 she told Refinery29, “I will be coming out with a skin care line. I’ve been working on it for a long time because I don’t want to put [just] anything out.”
“It’s going to be something that works. That’s what you can count on when my name is on something.”
Of course, the Hustlers star isn’t new to the cosmetics game entirely. JLo has previously collaborated with beauty brand Inglot on a line of mascaras, eyeshadows, bronzers and lipsticks, and her iconic fragrance Glow by J-Lo still remains a favourite spritz.
There’s currently no sign of when, where or how J-Lo Beauty is launching (surely she won’t make us wait ‘til 2021 right?!) but we’re hoping she’ll follow in the steps of Rihanna with a global launch, so we can get out mitts on it in Australia too.
Until then, we’ll be dousing ourselves in J-Lo Enduring Glow and sitting tight.