There must be something in the water at David Jones. Following in the footsteps of predecessor Miranda Kerr, David Jones brand ambassador Jessica Gomes has announced she is launching her own skincare brand.
Called Equal Beauty, Gomes has been working on the line for the past two years and will launch it through the department store next year.
After being frustrated about not being able to find the right mix of products for her needs, Gomes decided to do something about it: "I've tried organic, oils and things, it just wasn't really doing much for my skin. I wanted something that really works from the inside out. It's about enhancing your inner beauty," explains Gomes.
"This is something I have been working on for two years, something I have put all of my own money into. I came up with the name, all the formulas, I have been working with a pharmacist for quite a while. I did my own research in South Korea."
The products are set to be luxe but at an affordable price.
