Katy Perry’s new look for ghd

Katy Perry is sporting a sensuous new look in the latest ad campaign for , for whom she is the global brand ambassador. Known for her crazy hair colours, this sultry look is a far more natural style for the popstar.

It was fun to go for a more natural route after playing characters in Katy Perry’s new ghd campaign,” says Katy. Ellen von Unwerth captured both the playful and chic looks amazingly well.”

Our new campaign brings the ghd brand promise of a ‘good hair day, every day’ to life,” said Paul Stoneham, chief executive officer of ghd. Katy and Ellen have created something really special in these images, capturing the essence of ghd today.”

Shot in LA, the classic images feature Katy in a series of scenarios (including swinging from a chandelier in one shot), with a range of wearable hairstyles.