Despite her sisters, Kylie Jenner and Kim Kardashian West, selling big in the beauty world, Kendall Jenner is making waves of her own in the industry, with the announcement of her new hair care collaboration.
Jenner was the inspiration and since has become the face of Runway Series, a hair styling line from a new division of the JH Group called Formawell Beauty.
“Hair is part of the fashion industry and who better than Kendall Jenner to inspire our packaging and design,” Formawell chief operating officer, Ron Razeggi said.
“Now the talent and the product have come together to launch on social media and at retail.”
Jenner headlines the social media campaign which launched on December 8, along with 15 other social media influencers who combine for more than 200 million followers.
“I work all over the world at fashion shoots and on runway shows, so I need to know that my hair looks its best and stays in great condition,” Jenner said.
“I trust the Runway Series tools because they give me confidence every time I step out onto the runway or when I am having a night out with friends.”
The line includes a hair dryer, flat iron, curling wand and hair brushes, and ranges between $14.99 to $119.
The collection will be sold at FormawellBeauty.com as well as several department, specialty and mass retailers.
“We wanted to bring salon quality at an affordable price,” Razeggi said.
Industry sources said, depending on how large distribution grows, the line could fetch sales exceeding $100 million. JH Group did not comment on sales projections.
Image source: @kendalljenner