American singer and songwriter, Kesha, has unveiled her new vegan makeup line, Kesha Rose Beauty.
The star has collaborated with HipDot, a brand known for it's bold collections and collaborations, to create a cruelty-free range of products.
The line will feature the FTW Eyeshadow Palette, a round 12-pan eyeshadow palette; Whatever Wherever Wands, two dual-ended liquid liners; and the Raising Hell Lipstick and That B*tch Lip Gloss, which features a formula that changes color based on pH levels. Kesha fans will also be able to buy select products as part of a bundle option.
In a recent interview with Refinery29, during which Kesha announced the collection, she said she avoids using the word beauty in favour of encouraging her fans to express themselves. “It’s about redefining what beauty means to you. Beautiful is happiness and happiness is beautiful, so that’s what I am trying to encourage with the makeup line and with the record," she told the publication.
With HipDot as her collaborator the collection will undoubtedly tap in to the recent 'Euphoria' trend of sparkle eyelids and bold lips...very Kesha, if we do say so.