Drunk Elephant to enter new beauty category

Thought Drunk Elephant's 2019 time in the spotlight had come to an end? Think again. The skincare brand – recently acquired by Shiseido – has hit the headlines once more thanks to a sneaky Instagram post that appears to reveal an exciting Drunk Elephant development.

According to celebrity hair stylist, Chris McMillan, the skincare brand will be entering the hair category after he used a detangling spray on his A-list client, Jennifer Aniston.

McMillion caption the post with the products he'd used on the actress's hair for a promo event, adding, "@drunkelephant detanglingspray" to the list.

Following McMillan’s post, Instagram beauty news account @trendmood1 also reported that Drunk Elephant is currently developing more hair products which will be unveiled soon.

Stay tuned for the official announcement that's sure to come soon.