It seems luck is on Maria Sharapova’s side. After claiming her second French Open title on Saturday, (Avon NZ) has announced that the tennis star is the face of their new Avon Luck fragrances.
Collaborating with Avon on both the story and concept for Luck, Sharapova explained to WWD that luck is a big part of my life.”
No stranger to the beauty industry, Sharapova is the co-owner of sunscreen brand Supergoop and created a signature scent with Parlux Fragrance.
I am a very passionate person — passionate and competitive. I always try new things and I’m never afraid of failing. I find drive in many things and I enjoy the creative process,” says Sharapova.
Avon vice president of global fine fragrances Danielle Bibas adds, Maria is an amazing athlete and business woman who has had lots of success in life. She has this sophisticated natural beauty. She’s someone who really exudes happiness.”
The Avon Luck for Her and Luck for Him fragrances are part of Avon’s new fragrance strategy under chief executive officer Sheri McCoy. Rebalancing the fragrance portfolio is currently a top priority at Avon.
We are focused on driving our value equation. We are bringing in some breakthrough ideas in fragrances that deliver on good, better, best pricing,” reveals Patricia Perez-Ayala, senior vice president, chief marketing officer and global brand category president.
Avon Luck for Her is a fruity, oriental floral with notes comprised of sparkling bergamot Italia orpur, queen of the night scent trek and velvet sandalwood. Avon Luck for Him is a woody, aromatic, ambery scent that includes notes of pink pepper, nutmeg and sandalwood essence.
The two fragrances will launch in the Asia-Pacific in November.