Rabanne names first global makeup brand ambassador

Rabanne has named Troye Sivan has its first global makeup brand ambassador, a year after launching its beauty collection.

A GRAMMY-nominated singer, songwriter and actor, Troye has established himself as a global icon in the worlds of music, fashion and LGBTQIA+ representation.

Troye will make his debut as Rabanne's makeup ambassador in a new campaign for the NUDES: a next- generation beauty collection inspired by La Maison's iconic fashion fabrics, captured in innovative makeup textures that perfect the skin with camera-ready radiance.

The campaign shot by Louise and Maria Thornfeldt, sees Troye appear in a makeup mood created by Rabanne beauty creative director, Diane Kendal.

"I’ve always been attracted to Rabanne’s effortless vibe" shared Troye.

"I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty."

"Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine."

The collaboration with Rabanne follows the star’s iconic Rush video, in which he wore Rabanne; and his appearance at the SS24 Rabanne show wearing La Maison’s new season designs and makeup.

Image credit: Supplied