Sunday Riley names first-ever brand ambassador

Skincare brand, Sunday Riley has named its first-ever brand ambassador – British actress, Phoebe Dynevor, best known for her lead role as Daphne in Netflix’s Bridgerton.

The official partnership sees Dynevor starring in Sunday Riley’s latest campaign, highlighting the brand’s hero product, Good Genes Lactic Acid Treatment.

"Phoebe is incredibly kind and warm and relatable, she’s a woman whom you feel instantly connected to," said the brand's CEO, founder and formulator,  Sunday Riley.

"Yes, her skin is gorgeous. But her outlook, the way she views the world, the way she leans in to speak with you, the way she opens up about her fears and her dreams, she’s incredibly human. That’s the type of person that I want to work with."

The partnership is rooted in a shared desire to create a more sustainable and eco-friendly world.

In 2020, Sunday Riley received the B Corp Certification, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

The female founder-owned brand also proudly carries the Green Lab Certification and is certified as a cruelty-free brand by both PETA and Leaping Bunny.

"I am thrilled to be joining the Sunday Riley team. From the moment I first tried Sunday’s products and indeed met Sunday herself, I knew that their ethos and their products were the perfect fit," said Dynevor.

"Not only do I love what they stand for, but I love their products in equal measure."

You can find the full Sunday Riley product range and download hi-res images, here.

Image source: Sunday Riley