MECCA announces inspirational new initiative

Beauty giant MECCA has announced its latest collaboration apart of its social change initiative, MECCA M-POWER.

The new collab sees the beauty giant team up with Missing Perspectives, a social impact platform for young female voices, to curate over 50 pieces of empowering content, including reporting, opinion pieces and social content to feature on MECCA M-POWER. 

The content ranges from conversations around issues like positive masculinity, reflections on being a young woman on the climate change frontline, op-eds from Diviney and interviews with trailblazing women and creators from over 15+ countries.

"The media is such an important and yet often abused tool of influence in our society," said MECCA M-POWER executive director, Lisa Keenan.

"Raising the voices of women, and especially young women, in journalism is critical to ensuring that the news we receive is balanced and actually representative of society as a whole."

"Missing Perspectives has built an incredible network of young journalists, all of them with real world experience and real stories to share. We are thrilled to be able to hand them a microphone," said Lisa.

Missing Perspectives was established by Phoebe Saintilan-Stocks in 2021 to address the underrepresentation of young female reporters in the news industry, and the lack of coverage of issues facing young women worldwide.

Together with editor-in-chief, Hannah Diviney, they created a global network of diverse young female reporters and content creators to report on the issues and topics that impacted them the most.

"Our purpose is to provide a voice for young women around the world, so partnering with impact-driven brands such as MECCA really helps us to utilise our network of young female reporters and content creators to drive meaningful content and ultimately, social change," shared Missing Perspectives founder, Phoebe Saintilan-Stocks.

"Our mission is simple – to ensure that young women are heard loud and clear to positively influence change and achieve equality and opportunity - all values at the core of M-POWER."

The partnership with MECCA is part of a series of initiatives to be announced by Missing Perspectives, focused on meaningful partnerships with brands that resonate with young women and also speak to the media company’s growing, and highly engaged, young female audience.

Since its launch in 2021, the platform has attracted the attention of Reese Witherspoon and her company Hello Sunshine, with strategic discussions currently taking place with investors across Australia and the United States. 

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