Beauty brands are rallying together to support those affected by the horrific bushfires currently sweeping Australia. If you need to stock up on beauty essentials or are in the mood for a haul, the below brands are directly supporting worthy causes.
If you wish to contribute directly, you will find a list of deserving organisations at the end.
In LUSH’s recent Instagram post, the brand said it was “heartbroken by the devastation caused by bushfires.” Renowned for its 'naked packaging,' as well as proactive sustainability and animal welfare initiatives, LUSH's donation is targeting the root cause: Climate change.
"We will be led by experts and grassroots organisations working to impact the root cause of this bushfire disaster. We encourage you, our community, to share groups who are dedicated to driving climate action and building connections that empower people and create change," reads the post.
New Zealand born brand Trilogy is supporting the Australia Bushfire Relief, donating $10,000 to The Red Cross Australia, who are working tirelessly to prepare, protect and help support disaster-affected communities.
Mecca (Maxima & Cosmetica)
Beauty brand MECCA has also vowed to donate $100,000 to The Red Cross’ Bushfire Recovery and Relief Fund, saying it is proud to be part of a community that supports each other when it matters most.
Nude by Nature
Nude by Nature has pledged a total of $20,000 to The Red Cross Disaster Relief & Recovery Fund and WIRES Australian Wildlife Rescue Organisation.
“Our thoughts are with those who have been affected by these catastrophic fires,” the brand said. “The loss of life, homes and wildlife is utterly unbelievable. Words cannot express the gratitude we have for the heroic firefighters and every volunteer fighting to save our country day and night, for months. Every single person who has supported in this time of need, thank you and may we continue to come together as a community to get through this.”
Cult Australian skincare brand Frank Body will donate 100% of all sales of its A-Beauty Scrub to WIRES Australian Wildlife Rescue Organisation, the Country Fire Authority and the NSW Rural Fire Service for the entire month of January.
A statement on Go-To’s Instagram reads: “We will be donating $50,000 to our charity partner, Foundation for Rural and Regional Renewal’s Disaster Resilience and Recovery Fund. This is in addition to the $37,000 that you, our wonderful community have already helped us donate.”
On behalf of its team members, wellness brand Swisse has pledged $100,000 to The Red Cross Disaster Relief and Recovery Fund to support those affected by our country’s devastating bushfires.
Tongue-in-cheek hair care brand, Evo Hair, has pledged $2,500 to The Australian Red Cross and an additional $2,500 to World Wide Fund for Nature (WWF). $1 from all January and February sales will also be donated to these charities.
Designed in New Zealand and handcrafted in Australia, Trans-Tasman home fragrance brand ECOYA has pledged $10,000 to The Australian Red Cross Disaster Relief and Recovery organisation.
The Body Shop
The Body Shop has announced it will donate $25,000 to The Australian Red Cross to provide immediate support to bushfire victims.
“As our beautiful country continues to burn, our thoughts are with all of the people and animals affected,” the brand said. “We are incredibly grateful for the heroic efforts of our firefighters around the country and for the amazing acts of kindness coming from people here and all over the world.”
Popular Australia tanning brand, Bondi Sands, is dividing $100,000 between two worthy organisations – The Salvation Army and WIRES Australian Wildlife Rescue Organisation.
Australian cosmeceutical brand, Ultraceuticals, has announced it has generously donated $10,000 to the WWF (World Wide Fund for Nature) to help provide care and rehabilitation for the helpless wildlife that have been injured or orphaned.
“Our thoughts go out to every Australian who has been affected by the recent bushfires,” the brand said. “The devastation caused to our fellow Australians, communities and wildlife is heartbreaking. As an Australian brand that is proudly cruelty-free, this destruction to our most valued native forests has been a highly emotional experience. We are saddened to hear that over 500 million wildlife have been killed in the bushfires."
KEVIN.MURPHY will be donating $100,000 to various organisations in Australia to provide relief and recovery assistance to its citizens, firefighters and wildlife.
“Our hearts are broken for the families and wildlife impacted and our thoughts are with the courageous firefighters and the sacrifices they are making to bring these fires under control,” the brand said in an Instagram post.
Ozdare / ELEVEN Australia
In addition to donation events this week, Ozdare has pledged over $20,000 to both The Redcross and WIRES Australian Wildlife Rescue Organisation.
Ozdare and ELEVEN Australia will also be taking part in the following events:
- Blow dries and styling for Australia Bushfires on January 11 at Hotel Sorrento, with Joey Scandizzo and team providing hairstyling for the Portsea Polo. Donations will be donated to The Red Cross Australia.
- Hair & Makeup Bushfire Appeal.
- Makeup and Beauty Products Sale on January 12 in South Yarra.
Estée Lauder, the parent company of a portfolio of prestige brands including Tom Ford, Jo Malone, La Mer, Clinique, Bobbi Brown and M.A.C, has generously pledged $200,000 to the Red Cross Australia.
“L’Oréal Australia is donating $100,000 to help support the recovery mission,” the owner of brands such as L'Oréal Paris, Lancôme, La Roche-Posay, Garnier and Giorgio Armani said. “We are also donating products to those in need of everyday personal items. In 2020, we will be doubling our Volunteer Leave program, to provide our employees with four days of paid volunteer leave to support communities as they rebuild.”
Global beauty company, Coty, which owns brand such as COVERGIRL, Wella Professionals, OPI, Clairol, ghd, Rimmel London, Sally Hansen and more, has also donated a generous $32,000 to the NSW Rural Fire Service, Red Cross Australia and WIRES Australian Wildlife Rescue Organisation.
“Our hearts, thoughts and prayers go out to all those affected by the horrific bushfire crisis,” the company posted on Instagram, adding “we are proud to stand by our community and are moved by the strength and spirit of the Australian spirit.”
How you can help directly
It has been advised that people shop directly with communities affected by the bushfires.
Unfortunately, even when the fires are finally over, it will be far from over for many communities. Many of the fire ravaged towns rely heavily on foot traffic and tourist dollars. Consider spending locally when visiting or passing through the affected areas in Australia. Follow the #gowithemptyeskys campaign started by Tegan Weber to discover retailers near you.
Donate to organisations
Australian Red Cross Disaster Recovery and Relief
The Red Cross supports a variety of efforts, such as supporting people at evacuation centres and providing emergency assistance, including the likes of cash grants to people who have lost their homes.
Salvation Army Disaster Appeal
Salvation Army team members are providing meals to first-line responders and evacuees, as well as any other support needed, the organisation’s general manager of strategic emergency and disaster, Major Topher Holland, said in a statement.
St Vincent de Paul Society Bushfire Appeal (NSW)
Vinnies’ bushfire appeal helps provide food, clothing and money that bushfire victims may need to pay their bills.
NSW Rural Fire Service
Donate straight to the NSW RFS or to your local Rural Fire Brigade to support volunteer firefighters.
The Victorian Bushfire Appeal
The Victorian Government teamed up with The Salvation Army and Bendigo Bank for the appeal, with all funds going to communities in need.
WIRES Australian Wildlife Rescue Organisation
NSW Wildlife Information, Rescue and Education Service (WIRES) rescues and cares for animals. It is seeking donations for volunteer carers and rescuers that are "inundated" with animals amid the bushfires.
World Wide Fund for Nature (WWF)
WWF is one of Australia’s most trusted conservation organisations. WWF works in Australia and its Asia-Pacific backyard to protect endangered species and habitats, while meeting the challenge of climate change and building a world where people live in harmony with nature.