The move sees celebrated The Grace Tales founder and ex-Vogue editor, Georgie Abay take the helm of the new Australian arm of the business.
With Australia rating in the top 10 global markets for female business owners, and more than 30% of total ownership belonging to women, AllBright Australia will provide training and events designed to upskill and connect working women with the existing AllBright global community.
“Joining forces with such a like-minded company was a very natural next step for The Grace Tales. Since the beginning The Grace Tales has been about supporting and inspiring women, and by merging with AllBright, we can now better achieve our common goal of helping women achieve anything they set their minds to,” said Abay.
“The next chapter will allow us to not only support our audience through fantastic content, but now also through education, daily events and an even bigger global network. It’s incredibly exciting to be merging with such a dynamic company founded by two exceptional women.”
AllBright was co-founded in 2018 by Debbie Wosskow OBE, former CEO of Love Home Swap (sold to Wyndham Destination Networks for $53m in 2017) and Anna Jones, former CEO of Hearst.
The Australian side of the business has launched after an exceptionally challenging year for women, with a recent UN Women report suggesting the impact of the pandemic puts women’s progress back by a generation, and the number of females running Australia’s top companies has fallen to only 10 CEOs in Australia’s top 200 companies* – the lowest number in four years.
“The last year highlighted the ongoing challenges women continue to face but also how the crisis has acted as a catalyst for positive change,” said AllBright co-founder, Debbie Wosskow.
“The Grace Tales acquisition allows us to further invest in rich content opportunities to promote our mission of female resilience, and upskill and support our community at scale.”
Continuing AllBright’s mission to create a global sisterhood, the acquisition comes off the back of three successful investment rounds, raising a total of $42million in funds for the business, and coincides with a global 24-hour Sisterhood Summit for International Women’s Day, with guest speakers including Australia’s Women of the Year, Grace Tame, which Abay was instrumental in securing.
To celebrate the launch, AllBright Australia will be running an exclusive offer for the Australian community to enjoy a complimentary 1-month Digital Membership - including access to AllBright’s International Women’s Day 24-hour Summit which will be held on the AllBright members platform.
*References: ASX200 Report