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Bauer Media’s insights on millennials and media
In an effort to understand the media consumption habits of 16-24 year olds, Bauer Media has created a short film highlighting research conducted as part of their Bauer Knowledge: The Millennials Chapter study.
The YouTube clip shows a number of respondents discussing their daily living habits, thoughts and feelings. As well as talking about their experiences, the millennials go on to reveal how they share and engage with those moments online.
Bauer Knowledge: The Millennials Chapter segments 16 million UK millennials into five categories: influencers, adopters, apprentices, entertained and contented. These five categories are portrayed in the film.
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