Feelunique.com buys The Beautyst to drive expansion

With the aim to accelerate its expansion into Europe, UK based beauty e-tailer Feelunique.com has purchased The Beautyst, a French online beauty community and marketplace.

The Beautyst is an amalgamation of e-tailer and social media platform with 1,300 beauty bloggers as members. It's own content hub offers members a variety of makeup tutorials and product reviews and the site currently has over 600,000 followers across its social channels.

Feelunique chief executive Joel Palix said: “Feelunique’s unrivalled portfolio of beauty products and The Beautyst’s large and dedicate online beauty community is a powerful combination.

“The acquisition of The Beautyst further accelerates our vision to become the lead player in online beauty in France, which is a strategically important market to us given its currently low online penetration.

“This acquisition will also strengthen our position amongst millennials, a key audience for us."