Of the millions of beauty bloggers and vloggers gracing screens, it is hard to find one that matches the specific facial features, hair and skin types of individual consumers. Thankfully, the creator of the American swatch-sharing website Savvyist, Frances Yun, has launched a new tool - Your Beauty Guru Match.
Your Beauty Guru Match is an online search tool that allows users to find beauty bloggers and vloggers who have similar features to their own. Users are able to select their skin tone, eye colour, skin type, hair colour and eye type to find their ‘beauty guru’.
With over 200 bloggers listed and counting, the tool caters to a mainstream audience. "The overall premise is about finding someone who’s into beauty, can give recommendations, and looks a little bit like you,” Yun told Refinery29.
