Glamour Australia has officially launched with a social-first, video-led platform strategy, along with appointing editor, Remy Rippon at the helm.
Debuting on TikTok and Instagram, the brand will expand across YouTube, a dedicated Australian website, newsletters, and other platforms later this year.
"Glamour Australia is an iconic global brand reimagined for a new generation, and we’re launching it in a way that reflects how audiences engage today, social-first and video-led," shared News Prestige and Condé Nast titles Australia editorial director and publisher, Edwina McCann.
"For News Corp Australia, this launch demonstrates how we are building contemporary media brands that combine editorial authority, audience insight and commercial innovation."
"With a mobile-first experience and strong e-commerce opportunities, Glamour Australia represents an exciting new phase of growth for our business and our partners."
Remy Rippon starts her role as editor effective immediately. Rippon will be responsible for overseeing the brand's vision, content and audience growth across all platforms.
"I’m thrilled to be taking on the role of editor for Glamour Australia," said Rippon.
"With a sense of community and belonging at its heart, it’s incredibly exciting to be bringing this global brand to today's digitally native Australians."
"Understanding how Gen Z and Millennial audiences shop, unwind and interact with their fast-paced digital environments, we will meet them there and empower young women through practical, approachable content, and importantly, a sense of fun."
Image: Newly appointed Glamour Australia editor, Remy Rippon
With more than a decade of experience, including her latest role as senior beauty and health editor at Vogue Australia and previous work at Net-a-Porter in London, she brings a strong editorial background across beauty, fashion and lifestyle to the role.
"Remy is the ideal editor for Glamour Australia, bringing deep beauty and lifestyle expertise, sharp audience instinct and a modern approach to content," added McCann.
"As a commercially minded editor and successful creator, she knows how to build a social-first brand that connects with audiences and partners alike."
News Corp Australia will publish Glamour Australia under licence from Condé Nast, alongside Vogue Australia, Vogue Living, and GQ Australia. The company has published Condé Nast titles in Australia for almost 20 years.
You can find Glamour Australia here, and on socials via TikTok, Instagram, Facebook.
Image credit: Supplied/Glamour Australia
