Introducing Australia's newest beauty website

Former Alpha-H global brand manager, Jamee Parker, is thrilled to announce the launch of her very own business – a new website called 'a-beauty' – that is committed to changing people’s perception of what ‘Australian made’ looks like in the beauty space.

According to Parker, while ‘Australian made’ has always been a badge of honour, this hasn’t always coincided with a stamp of luxury in the past.

However, the Australian beauty industry has come a long way over the years. The quality of homegrown beauty brands coming out of Australia are now second-to-none and a-beauty is proud to be doing its part to bring them into the spotlight.

a-beauty’s beauty blog, The Edit, for instance, is devoted to uncovering everything that is unique about Australian beauty.

“Our aim is to showcase amazing Australian beauty products and brands, share the latest news and trends in the a-beauty space, and leave our readers inspired to be the best versions of themselves through their beauty routines, wellness practices and lifestyle choices,” Parker said.

a-beauty also allows Aussies to shop for premium local beauty brands in one place – so that customers can discover the very best of homegrown Australian health and beauty.

The e-store, which is launching December 7, is continually growing and evolving to include cult Australian beauty brands, alongside niche and up-and-coming a-beauty brands.

Stay tuned for an in-depth interview with founder Jamee Parker, and to find out more about what the site has to offer.