Ever wanted to know the amount newspaper, magazine, TV, radio station and website audiences are spending online? Roy Morgan Research has released a new metric called Audience Dollar Value that puts an online spend value on what readers from a media brand spend online.
Our research shows that Australians spend an average of $750 million a week online. We are now using our online expenditure data to quantify the dollar value of magazines and other media in terms of their reach into the lucrative online market,” Roy Morgan CEO Michelle Levine said in a statement.
The first data from Audience Dollar Value found Australia’s top five most-read magazines also have the highest online dollar spend value by its readers.
Coles Magazine has the highest average readership per issue, with also the highest average weekly online spend value of $123 million. Fresh is the second read magazine, with $88 million reportedly spent online by readers of the magazine.
Better Homes and Gardens readers have an average weekly online spend of $76 million, while Women’s Weekly is on $68 million and Woman’s Day is on $53 million.
When broken down to individual readers, a Frankie reader was estimated to spend $62 online weekly.
