Maybelline and Microsoft team up to create new filter

Work meetings are about to get a whole lot more glamorous thanks to a new AI filter by Maybelline.

Maybelline and Microsoft have partnered up to bring users a new beauty filter, which means with a click of a button, it could appear as if you’re wearing a full face of makeup.

The Maybelline Beauty app, available on Microsoft Teams, will allow people “to adjust their personal style quickly and easily from within a Teams meeting”.

The initiative was made with diversity in mind, with 12 different looks that are meant to suit everyone regardless of skin tone.

“Maybelline has always championed democratising make-up through a combination of our geographical footprint, accessible price point, and inclusive, easy-to-use products suitable for all skill levels,” brand president of Maybelline New York, Trisha Ayyagari said.

“Now, we want to expand our accessibility further by entering the virtual world at scale. Our collaboration with Microsoft Teams will reach millions of people at work, where it’s that much more important to feel confident and to express yourself.”

The filter uses AI technology to identify over 70 points of a person’s face, creating a virtual map that allows for the digital features to work.

Despite it being a filter, each look comes complete with a full product breakdown, just in case you want to duck out and grab the lipstick you were sporting.

The Maybelline filter can be found under the ‘Video Effects’ option on Microsoft Teams, and can be applied either before or during the meeting.