New wellness site appoints online editor

youtime, the next frontier in digital wellness, has appointed former Daily Mail Femail editor, Andrea Robertson, as its editor.

With a decade of experience, Robertson began her career at Grazia Magazine Australia, before relocating to London, where she worked on the showbiz desk at Mail Online. Since, she has worked across the showbiz, travel and commercial desks of Mail Online,, and finally Daily Mail Australia, where she launched and was editor of the Femail lifestyle section. 

Most recently, Robertson has spent the past few years in the UK, raising her family and freelancing in commercial content.

“I am thrilled to join Steve, Lani and the team in building youtime to be the premier wellness destination,” Robertson said. “This is the platform I have been looking for as a reader and consumer, and I am honoured to lead our editorial direction to satiate a growing appetite for authentic, purposeful content amongst our daily digital diet. 

youtime will be an escape from the news cycle, to immerse yourself in a space of considered stories and curated edits from our experts and tastemakers. youtime will always be time well spent.”

With a target demographic of women and men aged 25-45+, is part of the new-age breed of digital destinations that will take form as a carefully curated offering of content, products and services all designed to help enhance your youtime. It’s a destination where editorial meets e-commerce, retail becomes a service, shopping meets experience and consumption means 'youtime'.

Robertson joins an already powerhouse team of e-commerce business leaders, including founder and CEO Steve Terry, who has a wealth of knowledge and experience, as well as general manager Lani Barmarkov, an entrepreneur and commercial leader, ex-e-commerce director at Nourished Life and 2021’s number 24 on the Inside Retail Australia’s E-commerce Top 50.

This consumer-centric digital offering is positioned in the beauty, holistic experiences, and personal development spaces, where the goal is to enrich the online experience of consumers pending an early 2022 launch.