Pedestrian.TV is looking set to expand in 2017 with the publication confirming the launch of five new verticals.
The new sectors to the site will include Pedestrian Luxe, Pedestrian Bites, Pedestrian Gaming, Pedestrian Money, and Pedestrian Pets. Continuing to model the new offerings on existing content, each area will see coverage across editorial, video and commercial aspects.
Pedestrian.TV co-founder Chris Wirasinha tells Mumbrella: “Part of Pedestrian’s goals as a media business is to provide an all-encompassing platform for young Australians. Part of that is ensuring we’re covering all elements of that audience and all their relevant passion points that get that audience excited. In 2017 there are a number of verticals which are areas we already write about to some degree but we are going all in.”
Wirasinha says of what readers can expect from the new additions: “Some of the areas, such as Luxe, will have slightly different look and feels. It will depend on the platform on the look.
“There’s elements of how we’ve done things but we’re also looking at using the verticals to grow our editorship model where we help brands create content in an always-on capacity. But rather than creating content in siloed blogs or websites we use our own distribution channels. We are looking at expanding our editorship model across these verticals.”
