Nail polish has never been so cool - Sally Hansen is teaming up with Snapchat for an augmented reality try-on lens.
The filter allows you to virtually test a selection of nail polish shades, which you can then buy directly within the app.
Image: Nicola Dall'Asen/Allure
"We worked with Snapchat to provide them not only with HEX codes — where we find digitally the closest match — of all of the shades, which we use for online swatches to ensure the shade matches the physical product as close as possible," Coty Inc. senior vice president of marketing and consumer beauty, Kevin Shapiro told Allure.
"But we also provided the Snapchat team with images of the polishes, swatches on the nail, and a 'polish pour' for them to then closer match the shade to in the lens."
The Sally Hansen Snapchat lens will be available to all on August 19. You can download Snapchat for free from the Apple App Store and Google Play.
You can find more Sally Hansen news and download hi-res product images HERE.
