BEAUTYDIRECTORY is excited to announce the launch of a new digital lifestyle publication – a Sydney-based (but globally-minded) website called Albert Review.
Albert Review was born out of a desire to create a luxury lifestyle destination that caters to both men and women. The founders (who are keeping a low profile) wanted to combine the aesthetic and visceral appeal of print publications with the real-time capabilities of digital media to provide its audience with a curated approach to lifestyle news, while acting as a respite from the fast-paced nature of the world we live in.
When asked what we can expect to find on site, BD was told the main content pillars are men’s and women’s style, beauty and grooming, architecture and interior design, cars and motorcycles, food and drink, and wellbeing.
“It combines relevant on-trend, newsworthy content with in-depth how-to guides on style, beauty and grooming, and interior design,” the publication said. “Whether you’re after what’s new in beauty and grooming and the latest runway reviews, to luxury car launches and interior design tips, you can find it on Albert Review.”
As for how the site differs from other competitors on the market, Albert Review is proud to provide readers with “an escapist lifestyle destination, striking the right balance between being up-to-date and not being overloaded with information.”
And while it believes there are many sites creating great men’s or women’s content, Albert Review saw a gap in the market when looking for one which combined the two, without sacrificing reader experience.
The website is currently working with brands and is always looking for “the latest and greatest in beauty and grooming, as well as health and wellbeing"; whether that be an innovative product launch or a reformulation of a tried-and-tested favourite.