Face Halo, the original and award-winning reusable makeup remover made from HaloTech fibres, is excited to announce it has secured a full store roll out into 1,246 Ulta Beauty stores across the USA, as well as placement in the ‘impulse section’ in all stores.
Image source: Face Halo
The US expansion is expected to grow global Face Halo sales by over 20%. And because Ulta will be ranging the full product range, this makes it the largest deal that Face Halo has achieved to date since the brand launched just over three years ago.
The head-to-toe Face Halo Sustainable System will now be available in over 10,000 stores globally, with the brand having also secured further iconic international retail partners in the past six months, including Douglas Germany, Zalando in the EU, Rite Aid, Kohl’s, The Hut Group – USA, Superdrug, John Lewis Partnership, Cult Beauty – UK and Indigo, and Holt Renfrew in Canada.
“Whilst Face Halo has achieved international success in the UK and Australia, launching into 1200+ Ulta stores is an extremely exciting prospect,” Face Halo co-founder, Lizzy Pike, said. “Unlike their British and Australian counterparts, US consumers are only at the start of their sustainability journey, so we are looking forward to changing the American beauty landscape and positioning Face Halo as the frontrunner and champion of the Conscious Beauty movement.”
Pike estimates that once the brand is fully rolled out in all stores, it will be selling a Face Halo pad every 20 seconds across the globe. With each pad replacing 500 makeup wipes, that is over 870 million makeup wipes saved from landfill every year.
The brand is currently the market leader dominating the market share in the four big Australian major retailers: Priceline, Myer, Coles and Woolworths.
Face Halo will be available online at Ulta from the second week of December and will roll out in stores from January 28, 2021.
Header image source: BeautyAlmanac