New Zealand start-up Shuttlerock is familiar to many marketers, who embrace the platform as a way to share visual content across multiple channels including web, mobile and social media.
The tool’s popularity has seen the app turn global within five years, and some of the world’s biggest brands including Walmart, Reebok, Pepsi, Ikea and Subway have used it for crowdsourcing content. Now Shuttlerock has debuted a new version of its app, which allows for brand employees, partners and consumers to upload images themselves, allowing for personal contribution to a brand’s given visual library.
Shuttlerock Australia business development manager Emma Lamb explains the development: “Consumers are so inundated with content, they are increasingly picky about the type of visuals - they must be current and share an experience that resonates in some way. This is why Shuttlerock built this addition onto its enterprise platform - to help digital marketers create real-time, authentic visual content that can be used on a larger scale.”
It was important for the app to bestow power on company employees, with Lamb commenting: “The people behind the brand, are the brand - that is real authenticity. Employees have the unique ability to generate fresh, quality content that harnesses relevant conversations around an organisation’s brand. By allowing internal teams to upload, share and view each other’s content within the private company app, organisations can also use the app as a tool to improve company culture and engagement.”
The new development means staff, advocates and customers can endorse, comment and amplify content within their given community, which can be redisplayed across platforms. This enhanced feature will not take away from Shuttlerock’s purpose, which allows marketers to analyse the effectiveness of their content strategy via analysis of reach, user engagement and call-to-action response.
