One of online shopping’s biggest drawcards (other than the fact you can do it sitting down) is the level of convenience it offers consumers. In fact, according to a recent report by Frost and Sullivan on Australian and New Zealand online shopping and digital marketing insights, 19 per cent of Australian women** go online for convenience, with 47 per cent rating themselves as above intermediate” in terms of their online shopping sophistication. In 2012, a healthy 31 per cent of shoppers bought cosmetics, pharmaceuticals and toiletries online. And considering 88 per cent of the Australian population lives in urban areas, serviced by over 1300 shopping centres, traditional bricks-and-mortar shopping is only getting tougher.
At Mary Kay, shopping for all things beauty has always been convenient. Personal service, custom recommendations and products delivered direct to your door by your very own Independent Beauty Consultant. Now, Mary Kay is moving into a new dimension of shopping with the launch of its own online shopping portal, Beauty Direct. And the best part is, it doesn’t take anything away from the independent beauty consultants that have built Mary Kay up to be one of Australia’s most popular direct-selling brands.
Mary Kay Australia and New Zealand Marketing Manager, Juliana Hui explains, There’s an incredible connection between a customer and her Independent Mary Kay Beauty Consultant. Customers are incredibly loyal to their personal Consultant and the brand but, they’re also telling us that life is busier than ever; and when their favourite product runs out – they want it and they want it now!” Hui says. That’s where Beauty Direct comes in. It’s not about personal service or online shopping – it’s about choice. This is a new innovative channel in Direct Selling Industry!”
Offering direct, to-you-door delivery at low or no cost, Beauty Direct offers 100 per cent shopping convenience. Head to www.marykay.com.au/BeautyDirect to find out more about this innovative new service.