TikTok's most influential beauty brands revealed

The most influential beauty brands on TikTok have recently been revealed, with some big players taking out the top spots.

The data was compiled by looking at the top beauty products mentioned in news articles since 2019. Ubiquitous then compared the interest on Google with the dates they started to trend on TikTok.

Ubiquitous director of campaign strategy, Anna Siler, said: “TikTok's ecosystem that is rooted in authenticity has proven to be the tool marketers have needed in order to replicate the engagement and retention rates of word-of-mouth marketing. Seeing your favourite creator recommend a product or service has the same effect as a recommendation from a friend.

This not only drives immediate sales, but creates dedicated brand ambassadors for your company, a conversion that marketers haven't been able to effectively control until now.”

Below are the top 10 most influential beauty products currently on TikTok.

1. Dyson Airwrap
2. CeraVe moisturiser
3. The Ordinary Peeling Solution
4. Olaplex 7
5. La Roche-Posay Toleriane Moisturizer 
6. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
7. Claire's Glitter Spray 
8. Glow Recipe Watermelon Glow Niacinamide Dew Drops
9. Dior Lip Glow Oil - Dior
10. First Aid Beauty KP Bump Eraser Body Scrub With 10% AHA