Vida Glow moves into the beauty tech space

Vida Glow has launces its newly immersive e-commerce space, Virtual Vida Glow, which sees the brand’s rise in an evolving era of technological innovation.

The 3D retail platform is a hyper-personalised environment that is experiential and creative. Customisation is at the centre. A system built around the consumer, merging a technologically advanced virtual beauty lab with a bespoke, interactive journey that invites users to discover, learn, play and shop.

“Virtual Vida Glow is a personalised experience for the discerning customer. Breaking down the misinformation and complexity of beauty jargon, we’re not only educating consumers on the science of ingestible beauty, but also helping them build an efficacious routine for individualised skin concerns,” said Vida Glow founder, Anna Lahey.

Consisting of two zones, Virtual Vida Glow is housed on the Vida Glow e-commerce website.

Zone 1 is the Vida Glow ‘Skin-ID’. A space geared towards individualised skin and beauty solutions for specific concerns. Using a combination of AI and tech-enabled services, a skin diagnosis tool conducts a virtual skin assessment. Allowing consumers to scan their own faces and receive personalised skin results with a custom Vida Glow beauty routine.

Zone 2 exists as the ‘Vida-sphere’. Upon completion of the Skin-ID consumers will segway into a virtual world – the brand’s first ever concept store in this realm.

The Vida-sphere concept store is split into three core product spaces: Marine Collagen (a hydrolysed collagen peptide powder clinically proven to smooth fine lines and wrinkles), Anti-G-Ox (the world’s first effervescent beauty powder defending against premature ageing) and Radiance (a once-daily capsule targeting dark circles, melasma pigmentation, dark spots, discolouration and overall skin luminosity).

There also features a specified Skin Professional zone where a prestigious panel of beauty and skin experts go beyond the surface to offer guidance, knowledge and skin advice.

Delving deep into the efficacy and science of each product and breaking down the industry buzz. Each immersive space will feature interactive content for education and gamification where consumers can win prizes.

The immersive virtual experience will launch exclusively on Vida Glow’s Australian e-commerce platform and will see expansion with the addition of the brand’s anticipated topical skincare range due to launch by end of year. The project is set to extend into other markets in 2022.

Vida Glow’s virtual Skin-ID zone will additionally be adapted for use by the brand’s spa and retail partners, further supporting clients to build their most efficacious beauty routine.

Try the experience out for yourself, here.

Image source: Supplied