MECCA Australia expands in-store recycling program

Leading Australian beauty retailer, MECCA is proud to announce it is expanding its free national in-store beauty waste recycling program to include recycling of glass fragrance bottles.

This means customers, who have been able to recycle any brand of empty cosmetic, hair and skincare packaging through the MECCA Beauty Product Free Recycling Program since 2019, can now also recycle any brand of empty glass perfume and fragrance bottles.

From April 29th, rather than empty glass bottles ending up in landfill, fragrance lovers can drop off their empties in the TerraCycle® collection bins in MECCA stores nationwide. 

Since the launch of the recycling program in October 2019, MECCA customers across Australia and New Zealand have dropped off over a million hard-to-recycle empty beauty containers for recycling and successfully diverted them from landfill. 

"We’re always working to reduce our impact on the environment and we know our customers are too," said MECCA general manager of retail, Sophie Wood.

"Over the past four years, our customers have really taken to TerraCycle, often coming in with bags full of their favourite beauty empties to recycle, so we’re sure they’re going to love that they can now add fragrance to the mix."

"When it comes to reducing waste, we know our work is far from done. So, as we continue to build on our partnership with TerraCycle, we’re also working closely with our brands and partners to look at how we can design products and packaging based on circular economy principles, and where else we can make improvements within our stores," said Wood.

This expansion is an important step to increase access to recycling for hard-to-recycle beauty waste. Unlike whole glass bottles, fragrance bottles are not accepted in kerbside recycling in Australia due to their complex composition.

While whole glass bottles and jars are made from a single type of glass and can be placed in the kerbside recycling bin, fragrance bottles are made of different types of glass and feature spray pumps, metal fixtures, as well as other decorative features which have to be removed manually and recycled separately. 

"We’re excited to be able to extend our partnership with MECCA and offer a free recycling solution for customers to return even more hard-to-recycle empty beauty waste," said TerraCycle ANZ general manager, Jean Bailliard.

"This welcome expansion will allow us to recycle even more beauty packaging converting it into new materials that are used by manufacturers to create brand new products."

Accepted items in the MECCA Beauty Product Free Recycling Program, include any brand of makeup, hair or skincare packaging including:

- Shampoo bottles and caps
- Conditioner bottles and caps
- Hair gel tubes and caps
- Hair paste plastic jars and caps
- Lip balm tubes
- Soap dispensers and tubes
- Lotion bottles, tubes, dispensers and jars
- Shaving foam tubes (no cans)
- Lip gloss tubes
- Mascara tubes
- Eyeliner pencils and cases
- Eyeshadow tubes
- Concealer tubes and sticks
- And now, empty perfume/fragrance glass containers, including fragrance sample vials, travel-sized and mini fragrance

It's important to note, whilst packaging and fragrance bottles do not need to be cleaned to be dropped off for recycling, it must be empty or almost empty.

For more information on the MECCA Beauty Product Free Recycling Program, click here.

Image source: MECCA.