Media, influencers and beauty and hair industry juggernauts attended the breakfast launch of innovative new Australian hair care brand, Auriche at Bondi Icebergs.
Solving real hair problems for fake tanners, Auriche is a game-changing new Australian beauty brand and world-first hair care range for self-tanners, with research revealing that the active ingredient in tanning products, DHA, is damaging and discolouring hair. The 100 per cent Australian range uses the power of native botanicals and advanced technology to protect hair from tanning products.
Champagne, iced lattes and mocktails went down a treat on the first day of summer, while guests nibbled on brunch canapes including spinach and mushroom quiches, pastries, strawberry and melon cups, mini Harry's Bar glazed ham and fontina sandwiches, wood-roasted muesli with pineapple and yoghurt, mini ham, cheese and tomato croissants, smoked bacon, quail egg and spiced tomato rolls, and spicy spinach, egg and fermented chilli wraps.
Auriche founder, Lana Kelly spoke of her ground-breaking research which confirmed the damaging effect of fake tan on hair and why her reliance on fake tan runs more than skin deep after having over a dozen skin cancers removed, including an early-stage melanoma.
With an Australian diagnosed with melanoma every 30 minutes, the launch on the first day of summer is a timely reminder that fake tan is the only safe tan, and now Auriche allows Australians to enjoy a healthy glow year-round without ever having to worry about the impact of regular fake tanning or the dangers of the sun.
You can learn more and shop Auriche, here.
